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App Usage Tool | DAU, MAU, Retention & ARPDAU Engagement Metrics

See the full picture with mobile usage statistics

With rich analytics of event-level user behaviour from 3.5bn unique mobile devices, Usage Intelligence is powered by the largest and most diverse training set in the industry. By tracking DAU, MAU, cohorted retention and ARPDAU engagement metrics, we show you the statistics that make a difference.

Engaging Apps Require Intelligent Usage Tracking

Downloads indicate the start of a user’s journey. Usage Intelligence shows where it leads.

Data 120x120 research

Research

Research device-level and demographic data from more than 3.5 billion unique mobile users. Take a closer look at engagement metrics for over 4 million apps.

Data 120x120 benchmark

Benchmark

Plot the relationship between downloads, DAU, D7 retention and cohorted retention, and use the power of analytics to optimise your app’s growth strategy.

Data 120x120 track

Track

Track app usage statistics, MAUs and retention thresholds across the App Store and Google Play, using our unique Watchlist feature to compare a range of demographic data.

I Want Usage Tracking

Powerful Alone, Better Combined

App Intelligence

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Know your competitors

Airnow Data App Intelligence lets you get under the skin of your competitors, using comprehensive data to show you how and why they are performing the way they are.

Keyword Intelligence

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Boost organic downloads

Airnow Data Keyword Intelligence gives you the research tools to make smarter decisions with your ASO strategy, leading to more organic downloads of your apps.

Market Intelligence

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Win your mobile market

Look beyond your direct competitors with Airnow Data Market Intelligence, and get to grips with broader trends and opportunities in the global mobile app economy.

Usage Intelligence

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Drive your sales

Drive sales further and receive extensive insights into the DAU, MAU, ARPDAU & retention data of your app with our Usage Intelligence tool, purchasable as an add-on.

Grow your App with Usage Intelligence

Ready to beat your Google Play and App Store competitors? Get in touch below to learn more about Usage Intelligence or any of our products.

I'm Ready

Blog

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Through the Magnifying Glass: How You Can Crack the Japanese App Market

Author

Airnow

Date

02/11/2020

Airnow data blog gaming monthly 1

Mobile Plane Simulators: When We Can’t Fly in Real Life...

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Airnow data blog post 02

Factors affecting app score rankings: A Concise Guide

Author

Airnow

Date

12/10/2020