App Usage Tool | DAU, MAU, Retention & ARPDAU Engagement Metrics
See the full picture with mobile usage statistics
With rich analytics of event-level user behaviour from 3.5bn unique mobile devices, Usage Intelligence is powered by the largest and most diverse training set in the industry. By tracking DAU, MAU, cohorted retention and ARPDAU engagement metrics, we show you the statistics that make a difference.
Engaging Apps Require Intelligent Usage Tracking
Downloads indicate the start of a user’s journey. Usage Intelligence shows where it leads.
Research
Research device-level and demographic data from more than 3.5 billion unique mobile users. Take a closer look at engagement metrics for over 4 million apps.
Benchmark
Plot the relationship between downloads, DAU, D7 retention and cohorted retention, and use the power of analytics to optimise your app’s growth strategy.
Track
Track app usage statistics, MAUs and retention thresholds across the App Store and Google Play, using our unique Watchlist feature to compare a range of demographic data.
Powerful Alone, Better Combined
Market Intelligence
Win your mobile market
Look beyond your direct competitors with Airnow Data Market Intelligence, and get to grips with broader trends and opportunities in the global mobile app economy.
App Intelligence
Know your competitors
Airnow Data App Intelligence lets you get under the skin of your competitors, using comprehensive data to show you how and why they are performing the way they are.
Keyword Intelligence
Boost organic downloads
Airnow Data Keyword Intelligence gives you the research tools to make smarter decisions with your ASO strategy, leading to more organic downloads of your apps.
Usage Intelligence
Drive your sales
Drive sales further and receive extensive insights into the DAU, MAU, ARPDAU & retention data of your app with our Usage Intelligence tool, purchasable as an add-on.
Grow your App with Usage Intelligence
Ready to beat your Google Play and App Store competitors? Get in touch below to learn more about Usage Intelligence or any of our products.
I'm ReadyBlog
View all
Project Management App ‘Clubhouse’ Benefits From Case of Mistaken Identity
Author
Airnow
Date
24/02/2021
Despite Loss to Tampa Bay, Kansas City Has 4th Most Downloaded NFL Team App for Second Consecutive Year
Author
Airnow
Date
18/02/2021
Through the Magnifying Glass: Saudi Arabia - The Mobile Kingdom
Author
Airnow
Date
10/02/2021