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Mobile gaming trends to watch in 2022

Date

07/01/2022

Written by

Airnow

Looking into the future, we see four main trends continuing to be prominent in mobile gaming for 2022 - instant gaming, gamification, the metaverse and blockchain-based gaming.

If that sounds like gobbledygook to you, here's a plain-English breakdown of what it all means.

1. Instant Gaming is on its way in

We know about hypercasual games, but what about instant games? Instant Games allow players - using their preferred device - to tap on the instant play button and play a full game near app-native quality without needing to install it first.

Social networks are poised to capitalize on Instant Games as they can be inserted into news feeds, attracting high numbers of players. Hypercasual developers will also be excited at the prospect of Instant Games as they represent a new platform for their games to be played on, increasing their games’ lifetime value.

2. Gamification and branding will become ever more intertwined

Non-gaming companies are becoming more aware of the potential that gamifying their brand gives to their business.

A prime example of this was Netflix’s expansion to offer games as part of their subscription service. But in 2022 this is bound to go further. We think it’s inevitable that even more companies are going to start integrating branded games into their app/web ecosystem. Imagine a clothing brand that entices users into interacting with their brand to earn tokens in a game on their app that rewards the consumer with discounts.

This represents a bright future for gaming app developers.

3. The metaverse isn’t going away

The metaverse may have raised a few eyebrows when it first hit the mainstream train of thought in 2021 but, no matter what you think, it isn’t going away in 2022. The metaverse is essentially a platform that allows players to interact, play and earn in a virtual world. The possibilities are endless, and there is no doubt that mobile games will continue to be made in the metaverse.

4. Blockchain-based gaming and NFTs give players ownership like never before

Blockchain-based gaming and NFTs are interrelated with the development of the metaverse - however, they are tied to the aspect of ownership for the players.

Now, thanks to developments in blockchain and novel software development kits, developers can bring NFT-powered items and transactions into their games – making it increasingly decentralised as items retrieved or purchased in one game become transferable and have real-world value, often in the form of cryptocurrencies.