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Factors affecting app score rankings: A Concise Guide

Date

12/10/2020

Written by

Airnow

App Ranking is the listing position of your app in an app store or marketplace. The most common app marketplaces are the Apple App Store and Google Play. The iOS App Store and the Play Store can be tricky markets to get to grips with, and competition is strong. The Play Store has a reported 2.8 million apps available, and the iOS App Store isn’t too far behind, with around 2.2 million.

The Play Store and the iOS App Store are complex beasts that employ algorithmic analysis to search results which match search queries with the relevant apps. While neither operating system has revealed the exact details behind how their algorithmic systems determine an app’s rank, we do know some of the main factors that have an impact. This guide will show you what factors are the most important that affect app score rankings. There are major differences in ranking algorithms in Apple App Store and Google Play Store, however, the following is relevant for both digital distribution systems.

1. Let's start with the most obvious: App Downloads.

Unsurprisingly, the number of app downloads an app has will affect its app store rank. This is also tied to user engagement (how much people are using the app). The more downloads your app has and the more the app is used, the higher its ranking will be. Velocity affects rankings too. By velocity, we mean the number of downloads achieved within a certain period. Google and Apple are keen to show apps which have the most users as it is a clear demonstration of their popularity, hence the ‘trending’ sections in the respective app stores.

2. Reviews and ratings.

An app’s ranking is affected by the reviews and ratings that are displayed on the app store. Needless to say, the higher the ratings and the reviews are, the higher your app will rank in the store. Implementing an effective review collection strategy will help you to climb the rankings, while also gaining helpful feedback to allow you to develop your app further. In-app popups remain the most popular way to collect reviews from active users.

3. Updates

Apps that are regularly updated score higher on the Google and App Store. This is due to two interrelated factors. Both operating systems - the iOS App Store and Play Store - review the frequency of updates when ranking apps. This is probably because updating your app regularly demonstrates to the user that the app is being improved upon and that users' feedback is taken into consideration. This ranking system encourages developers to spend time on improving their app as it will improve their position ranking.

By taking all of these factors into consideration, you will be more likely to reap success in the app store. For the most effective results, use all of these tips in conjunction with each other, rather than just focusing on one. Visit AirnowData.com to find out how you can better understand your competitors and the wider market to make your app fly.

References
Buildfire
Mobiloud
Moveoapps
Customer Think
The Tool