Estimation model update, 11/2/2016



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Date live in Airnow Data: November 2nd, 2016

Model(s) updated: In-app purchase revenue

Platform(s) affected: Google Play

Release notes:

This is a follow-up to the estimation model update on October 30th. We refit revenue model parameters for all Google Play categories, this time affecting our revenue estimates for the same new categories mentioned in the previous update. Additionally, in most categories for Google Play revenue, the refitting resulted in upward adjustment; this change affects all historical time periods, and better reflects long-term market growth.{{cta('63fd4f20-435b-4f10-b90b-7c21cc3b8fad','justifycenter')}}