Estimation model update, 11/14/2016



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Date live in Airnow Data: November 14th, 2016

Model(s) updated: In-app purchase revenue

Platform(s) affected: iOS, Google Play

Release notes:

  • Thanks to new partner data, re-fitted models and improved estimates for the following categories in many countries:
  • Google Play improved categories: Business, Comics, Entertainment, Finance, Game (Adventure), Game (Board), Game (Card), Game (Music), Game (Strategy), Game (Trivia), Lifestyle, Medical, News & Magazines, Personalization, Social, Weather.
  • iOS improved categories: Books, Business, Education, Finance, Food & Drink, Games/Casino, Games/Dice, Games/Educational, Games/Music, Games/Racing, Games/Role Playing, Lifestyle, Medical, Music, News, Newsstand, Photography, Productivity, Reference, Shopping, Sports, Travel, Weather.
  • Revised estimates upwards for very top tier apps in the largest Asian markets. As a result, the estimated size of these markets has grown, as summarized in the tables below.
  • Revised estimate for Pokemon Go upward by a factor of approximately 2, in light of new market information.

Google Play growth in Asian markets, October 2016:

iOS growth in Asian markets, October 2016: