Despite Loss to Tampa Bay, Kansas City Has 4th Most Downloaded NFL Team App for Second Consecutive Year



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Tampa Bay and Tom Brady may have won the Big Game, but New England won the app battle

After watching the Buccaneers capture their second NFL title in franchise history last weekend with an utterly dominant 31-9 win over the Kansas City Chiefs at Raymond James Stadium, we took a look at who the real winners were, in app terms that is.

Utilizing our industry-leading platform, we have been able to create a table of the NFL’s individual team apps. We looked at the overall downloads of each of the 32 teams’ official applications, on both the Apple and Android platforms, to see which ranked the highest over the course of the 2020 season.

Despite their imperious form on the pitch, reaching two Super Bowl finals in as many years, Kansas City failed to convert this form into app downloads, where they lagged behind in 4th over the two seasons. The same goes for this year's Super Bowl winners. The Buccaneers, who, despite making it to the playoffs for the first time since 2007, only reached 7th in the app downloads table.

A silver lining for New England fans?

New England had the most downloaded NFL team app in 2019, but after missing the playoffs for the first time since 2008 and securing its first losing record since 2000, its app fell to 6th overall in 2020. This is quite a fall, but New England fans can take solace in the fact that they still sit one place higher than the Buccaneers, and some may take extra pleasure in reminding Tampa Bay fans and their former player Tom Brady that while they may have won the Big Game, New England won the app battle.

Some additional findings of note include:

  • At the bottom of the rankings for 2020 was Jacksonville, who also had the worst record in the league. The New York Jets were third from worst in downloads, coinciding with their record of holding second to last spot in the league.

  • Overall, the past two years have been tough on Cincinnati, as their app ranked 29th and 31st in total downloads in 2020 and 2019 respectively.

  • Buffalo’s AFC East title translated into an increase in application download success as well - it moved up from number 20 overall in 2019 to number 2 overall this past season.

  • Green Bay and Seattle have been amazingly consistent - over the past two seasons Green Bay has ranked third in downloads each year, and Seattle has ranked fifth in downloads each season.

  • There are some fan bases that are much more fervent than others, regardless of wins or losses. Teams such as New England, Pittsburgh, Dallas, Green Bay, Chicago and Philadelphia are consistently in the tops in downloads, win or lose.

  • Cleveland hadn’t made the playoffs since 2002, and despite ranking in the top half of downloads the prior year, they turned their on-field success into digital success as well, with the app moving up from 14th overall to 10th overall this season.

  • San Francisco was the number one seed in the NFC and a finalist in 2019, but after a down season in 2020 their app downloads fell from 9th overall to 16th overall, highlighting how on-field success affects app downloads both ways.