Crash Bandicoot: On the Run takes app store leaderboards by storm



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Since officially launching on March 25th, 2021 the mobile game Crash Bandicoot: On The Run has continued to fly up the charts and is now sitting, according to Airnow Data, at #1 Global on iOS (4.1m) and #1 Global on Android (6.3m, +4.8k%) over the last 7 days. That’s over 10 million downloads in just under 2 weeks!

The flash-in-the-pan rise of Crash Bandicoot: On the Run comes as no surprise to us, and is a perfect example of what can happen when a brand with a wide range of fans repackages for a mobile audience to create a fresh modern-day experience - think Mario Kart Mobile or Pokemon Go.

King’s success taps into the deep nostalgia felt by millions of millennials who grew up playing the original franchise on the PlayStation, first released in 1996. While the game looks like the original, its gameplay is closer to modern ‘endless runner’ releases such as Subway Surfers and Temple Run, both of which have enjoyed outlandish success in more recent memory.

Widespread brand recognition, familiar gameplay mechanics and the easy distribution of mobile games are a truly powerful combination, and game dev studios big and small are rapidly becoming more aware of this. The result? Millions getting to relive their favourite childhood games from just about anywhere, and, naturally, a very pretty penny for the owners of those IP’s and the brilliant dev houses who reimagine them for mobile audiences.

The success of Crash Bandicoot On the Run will no doubt add further fuel to the proverbial hype machine; it should come as no surprise that Sony simultaneously released Crash Bandicoot 4: It’s About Time on next-gen consoles after a 20+ year hiatus. If one thing has become clear over the years here at Airnow Data, it’s that launching a mobile game alongside a parent IP is hands down the new meta.