6 trends to consider for an effective mobile commerce strategy



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If your site isn't optimized for mobile transactions, it’s about time you got started.

Commonly known as "m-commerce", mobile commerce is the process of buying and selling products or services through a mobile, tablet or another hand-held device. As these devices offer consumers and brands alike the convenience of buying and selling at (quite literally) the touch of a button, mobile commerce has quickly gained popularity owing to the ease of transacting.

That’s why m-commerce is expected to pass $432 billion in 2022, up from $148 billion in 2018. The stats speak for themselves. In today's society, just about everyone is obsessed with shopping on their smartphone.

While much of the mobile growth over the past several years has been accelerated by the pandemic, these numbers are predicted to continue on the upside long after the age of COVID-19. It’s estimated that global smartphone users will continue to increase and hit 7.49 billion by 2025, with 5.7 billion mobile users.

If you sell anything online, there are no excuses anymore. Get ahead of the game and set yourself up for success by ensuring your commerce platform is mobile-friendly.

How do you do that? Consider the following 6 trends for an effective mobile commerce strategy.

1. Augmented reality

You’re probably wondering how augmented reality can be used in mobile commerce, but when you know, you’ll realize just how powerful a tool it can be. AR essentially helps consumers try out their products before they buy them, and to a much more authentic degree too. IKEA is one of many companies pioneering this method, allowing consumers to use their smartphones to superimpose IKEA products into their own homes.

This can be an extremely effective way of reducing the amount of returns on your products, and can also boost sales through a better customer experience.

2. One-click ordering

Have you ever abandoned your shopping cart while buying online as you just couldn’t be bothered to fill in all the information when paying? Well, you're not the first. The average cart abandonment rate is 69.82% for eCommerce sites.

It’s essential then that your mobile commerce website is easy to use. One way this can be done is through one-click ordering.

You only have to look at the kings of mobile commerce for a great example. Amazon offers customers the option to either add an item to the cart or purchase it immediately by simply adding their credit card details (the CVV number, more precisely).

3. Optimizing websites for mobile

Incorporating a slick and smooth UI for frictionless search and navigation through your mobile website is a great way to boost sales.

Another key area for mobile optimization is to facilitate mobile search (querying a search engine via mobile). In general, customers prefer using the search bar to find products while shopping on mobile apps and sites. Smart site search should be implemented to optimize matching search results with the search terms. Smart search is a broad term that refers to search systems powered by machine learning (ML), natural language processing (NLP), and artificial intelligence (AI).

4. Progressive web apps

Brands’ native apps, although popular with customers, have some pitfalls: often they are cumbersome to install and can require a lot of mobile data to run.

Progressive Web Apps (PWAs) offer a great alternative. They are web apps that use service workers, manifests and other web-platform features, in combination with progressive enhancements, to give users an experience on par with native apps.

Integrating PWAs can help brands reach customers by providing fast, easy-to-use technologies that behave like native apps with the convenience of mobile-optimized websites.

5. Crypto payments

It would have seemed crazy to put crypto payments on this list just a year or two ago, but now, it's getting to the point where you simply can’t ignore them. The cryptocurrency market is expected to be worth $1.40 billion in 2024 - that’s a forecasted CAGR of 6.18% from 2019.

With the industry rapidly maturing. Blockchain technology is set to significantly impact the traditional payment process. More and more businesses are adding crypto payments to their mobile websites as consumers become increasingly interested in crypto.

Apart from the obvious privacy and portability benefits, crypto also boasts QR code compatibility, which makes instant digital payments hassle-free. Not to mention low transaction costs and improved security.

6. Social commerce

We’ve covered this topic extensively in our blog post TikTok partners with Shopify. Half the world is on social media. No really, it’s true. As of January 2022, more than half of the world’s population (58.4%) now uses social media – that’s 4.62 billion people. Knowing that, you’d be crazy to leave social commerce out of your mobile commerce strategy.

Selling products via social media (social commerce) has got to be somewhere near the top of your marketing mix. Platforms like Facebook, Instagram and TikTik now allow you to integrate buttons and tags that allow you to directly sell from within their apps.

When consumers can search, discover and shop on social media sites via their mobile, the opportunity of turning those consumers into paying customers is too good to miss.

If you aren’t taking that opportunity already, then you better get started as soon as possible.