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705x460 data data overview

Data & Methodology

Better, Faster, Stronger Data

Our data coverage is increasing all the time. The share of markets where we track ranked apps in 2020 is 98.9% (Apple) and approximately 100% (Android).

Data With A Difference

As more and more partners join the Airnow Data family, the extent of that data coverage is only set to increase.

Data 120x12 where we get our data

Where the data comes from

We rely on three primary data sources to collect our data: Public store data, Proprietary Partner Data and Anonymised User Device Data.

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How we calculate it

Download/revenue data and top chart ranks follow a predictive curve. By mining our publisher partners' data, we determine what this curve will look like.

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Why that benefits our partners

We’re able to get estimates at every rank position, with an accuracy rating of up to 92%. 34% of our partners have over 100 million downloads globally.

Show Me The Data

Your Data Deserves a Dedicated Partner

Ready to beat your Google Play and App Store competitors? Get in touch below to learn how we can turn your data into an effective growth strategy.

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Blog

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The Global App Market is Booming Article Airnow Data

The Global App Market is Booming: What are you doing about it?

Author

Airnow

Date

10/09/2020

Tinder 960x560

Has Tinder Been Toppled?

Author

Airnow

Date

21/11/2019

Fortnite 960x560

Mobile Games in Q3 - Battle Royale titles staring down the barrel

Author

Airnow

Date

06/11/2019