Data & Methodology
Better, Faster, Stronger Data
Our data coverage is increasing all the time. The share of markets where we track ranked apps in 2020 is 98.9% (Apple) and approximately 100% (Android).
Data With A Difference
As more and more partners join the Airnow Data family, the extent of that data coverage is only set to increase.
Where the data comes from
We rely on three primary data sources to collect our data: Public store data, Proprietary Partner Data and Anonymised User Device Data.
How we calculate it
Download/revenue data and top chart ranks follow a predictive curve. By mining our publisher partners' data, we determine what this curve will look like.
Why that benefits our partners
We’re able to get estimates at every rank position, with an accuracy rating of up to 92%. 34% of our partners have over 100 million downloads globally.
Airnow Data in Numbers
More partners, more data
Our partners generate over 150 million downloads per month. Every day, we process more than 12 terabytes of data to ensure they benefit from the most recent insights.
Trusted for a reason
With historical data ranging back to September 2014, we are trusted by more than 459 partners, and we have collected data for more than 15,629 apps as a result.
Growing every day
We have tracked over 1 trillion downloads for more than 7 million mobile apps. Our partners have full access to that data, and all the benefits associated with it.
A global reach
Our data is split across 94 categories, covering users from 58 countries. That’s why we can honestly say that we’re here to bring your apps to a global market.
Your Data Deserves a Dedicated Partner
Ready to beat your Google Play and App Store competitors? Get in touch below to learn how we can turn your data into an effective growth strategy.
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Through the Magnifying Glass: How You Can Crack the Japanese App Market
Author
Airnow
Date
02/11/2020
