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705x460 data data overview

Data & Methodology

Better, Faster, Stronger Data

Our data coverage is increasing all the time. The share of markets where we track ranked apps in 2020 is 98.9% (Apple) and approximately 100% (Android).

Data With A Difference

As more and more partners join the Airnow Data family, the extent of that data coverage is only set to increase.

Data 120x12 where we get our data

Where the data comes from

We rely on three primary data sources to collect our data: Public store data, Proprietary Partner Data and Anonymised User Device Data.

Data 120x120 how we calculate estimates

How we calculate it

Download/revenue data and top chart ranks follow a predictive curve. By mining our publisher partners' data, we determine what this curve will look like.

Data 120x120 partner benefit

Why that benefits our partners

We’re able to get estimates at every rank position, with an accuracy rating of up to 92%. 34% of our partners have over 100 million downloads globally.

Show Me The Data

Your Data Deserves a Dedicated Partner

Ready to beat your Google Play and App Store competitors? Get in touch below to learn how we can turn your data into an effective growth strategy.

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Blog

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Project Management App ‘Clubhouse’ Benefits From Case of Mistaken Identity

Author

Airnow

Date

24/02/2021

Bowl

Despite Loss to Tampa Bay, Kansas City Has 4th Most Downloaded NFL Team App for Second Consecutive Year

Author

Airnow

Date

18/02/2021

1458729940579829900

Through the Magnifying Glass: Saudi Arabia - The Mobile Kingdom

Author

Airnow

Date

10/02/2021